EchoRank

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What is GEO, and why should you care?

Your customers changed how they search. Instead of Googling and scrolling ten links, millions now ask ChatGPT or Gemini “who should I call for new windows near me?” — and the AI answers with just 2 or 3 names. GEO (Generative Engine Optimization) is the work of making sure your business is one of those names. It is what SEO was for Google, for the AI era.

AI apps recommend businesses they can find, verify, and trust: consistent name-address-phone everywhere, a website that plainly says what you do and where, structured info they can read, and real reviews. That is exactly what your fix list builds.

Why it pays: every recommendation you are missing today is a customer calling someone else — a lead you never even knew you lost. And AI apps tend to keep recommending businesses they already know, so the earlier you show up, the more that compounds.

How working with us moves the needle

Each month we keep your info consistent, publish content AI apps can cite, and apply new fixes as the engines change. The AI apps re-crawl on their own schedule — usually weeks, not days — which is why this is a program, not a one-time fix. We re-check your score every single week and email you every move, up or down, so you always know exactly what your subscription is doing for you.

Your fix list

Written specifically for your business. Each one has a button that does the work for you - you just paste it in.

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We re-check your business every week automatically. Cancel or change plan any time - email hello@hatchstak.com, a human (Billy) answers.